Brand Identity
The Good Shire
Foundation
Logo, colors, typography, and voice guidelines for purposeful, consistent design.
Bringing People Together for Good
Mission
Bringing People Together for Good
A 501(c)(3) charitable nonprofit dedicated to creating purposeful community events. 100% volunteer-driven, zero salaries, open-book financial policy.
Logo
Full Lockup — On Light
Preferred use on cream or white backgrounds
Icon Mark — On Dark
Use on dark green, navy, or photo backgrounds
Icon — On Light
Standalone icon, social media avatars, favicons, small-format use
Icon — On Dark
Dark backgrounds, email headers, event signage
Logo Elements
Two Houses
Dark teal (#274B57) + steel blue (#6E91B7) — representing community
Gold Heart
#D9A441 at center — representing generosity and warmth
Gold Arc
Sweep beneath the houses — representing foundation and elevation
Wordmark
"THE GOOD SHIRE" in Cormorant Garamond — "FOUNDATION" in Montserrat spaced caps
Color Palette
Gold
Gold Primary
#D9A441
Primary CTA, accents, highlights
Gold Dark
#C6892E
Hover states, icons
Gold Light
#F0B740
Gradient endpoints, glow effects
Gold Muted
#CA9B42
Subtle text accents
Gold Soft
#C59B5A
Secondary elements
Teal / Dark
Teal Deep
#274B57
Primary dark backgrounds
Teal Slate
#45595C
Mid-weight dark elements
Teal Card
#084257
Card backgrounds
Near Black
#05120c
Hero backgrounds, darkest surface
Blue
Blue Light
#6E91B7
Logo second house, supporting accents
Blue Slate
#798BAB
Muted supporting text
Neutral
Cream
#F5F1EB
Page background
Off White
#FFF9F9
Card surfaces, hover states
Dark Gray
#424242
Body text on light surfaces
Mid Gray
#8B8B8B
Muted secondary text
Light Gray
#A9A9A9
Disabled states, dividers
Full brand spectrum — gold to dark
Typography
Aa
Good Shire
Community Classic 2026
Display / Heading
Family: Cormorant Garamond
Weights: 400 Regular · 600 SemiBold · 700 Bold
Use: Event titles, hero headlines, section headers, awards, certificates
Character: Elegant, editorial, classic serif with character
Aa
Montserrat
We believe shared experiences build stronger, more generous communities.
Body / UI
Family: Montserrat
Weights: 400 · 500 · 600 · 700 · 900
Use: Body copy, UI labels, navigation, captions, buttons
Character: Clean, modern geometric sans — accessible and confident
Type Scale Reference
Community Classic
Eagle Vale Golf Club
Premium Prize Baskets
Join us for 18 holes of radical generosity.
All proceeds benefit local charitable causes.
Event · June 19, 2026
Brand Voice
Warm
Genuine, community-first. We're neighbors, not a corporation.
Direct
No filler. Say what it is, why it matters, what to do.
Purposeful
Every word earns its place. We don't perform generosity — we practice it.
Generous
Assume the best in people. Lead with abundance, not scarcity.
Usage Guidelines
⬜
Clear Space
- •Maintain clear space equal to the height of the 'G' in the wordmark around all sides of the logo
- •Never place the logo directly against a busy or photographic background without a safe zone
🎨
Color Usage
- •Never recolor the logo
- •Use the dark-background version on any surface below 40% brightness
- •Gold on dark teal is the primary pairing — reserve gold-on-white for print/light contexts
🚫
Don'ts
- •Do not stretch, distort, or rotate the logo
- •Do not apply drop shadows or gradients to the logo
- •Do not place the logo on similarly-colored backgrounds where it gets lost
- •Do not use a font other than Cormorant or Montserrat in brand materials
Social & Digital
Social Channels
- 📘
Facebook
facebook.com/TheGoodShireFoundation
- 📸
Instagram
@thegoodshire
- 💼
LinkedIn
Good Shire Foundation
Digital Standards
- •Primary website: goodshire.org
- •Email: Use @goodshire.org addresses only
- •Images: Always high-res, community-authentic photography
- •Hashtag: #GoodShireFoundation #BringingPeopleTogetherForGood
- •Social tone: Warm, specific, never generic — name real people and real places
© 2026 The Good Shire Foundation · 501(c)(3) Pending · Fairport, NY